Posts
That article struck a chord with a LOT of my readers and I received great feedback from people that wanted to take their home based business to the next level through selling digital media products.
If you're considering selling eBooks or other "Information Products", here are a few tips to make sure you make the most money:
1) Choose a niche where customers have a VERY strong EMOTIONAL NEED.
Most eBooks and other Information Products fail because the author selected their niche or their topic based on what they THEMSELVES were INTERESTED in, rather than what people were LOOKING FOR.
More often than not, this will leave the author with little to show in terms of profits. A lot of time gets wasted developing a product or writing an eBook that they personally love, but few others want to buy.
To make money with your eBook or Information Product, you must choose a niche that is loaded with buyers who are EMOTIONAL about their need.
Simply being "interested" doesn't get you sales. They must WANT your product.
If your prospective customer isn't feeling a strong emotional drive to either solve a problem or obtain an object of their desire, then they won't be motivated to BUY from you.
2) NARROW your niche - don't "widen" your niche.
A lot of eBooks and Information Products fail because the author or developer wasn't thinking like a CUSTOMER.
Customers don't look to buy things that will fix ALL their problems. A cure-all, silver bullet information product or eBook is likely to be reviewed with skepticism and quickly passed over.
Customers like to buy things that will fix their one BIG problem.
For example, a woman who is overweight and desperate to get in shape for her wedding in 3 months time doesn't want a book about "general health."
NO WAY!
She desperately wants a book called "The Bride's Guide To Losing Weight: How To Lose up to 30 Pounds In Under 90 Days."
When searching for a niche market to sell to, it's best to go with the philosophy that being narrow minded is actually a good idea.
3) Create a report or video that has a high 'perceived value', then GIVE IT AWAY.
The internet is fast becoming more and more crowded with users and your prospective customers have more and more options of where they will go to get their information. Whilst having a lot of options is generally considered to be a good thing, unfortunately it also creates an awful lot of confusion.
Think of yourself as being in a room full of the most interesting, articulate and intelligent speakers in the world… but they're all talking at once. You know that what they're saying is going to be useful, but you can't hear anything above the noise of everyone speaking at the same time.
Enter into a niche that is already flooded with e-Books and Information Products, and it will be like joining in with that crowd. It wont matter what you have to say, it will be extremely difficult to get yourself heard above all the noise.
…it's important to CUT THROUGH THAT NOISE.
What's the best way to be heard above the noise? To have yourself stand out from the crowd…
Create something valuable, then GIVE IT AWAY!
You heard me right, I said give it away.
And don't just go giving away any old information. No doubt you've bought eBooks yourself and after reading them, you wondered why you bothered.
This is a "Do unto others" situation. You know how annoying it is to be fed rubbish reports and eBooks, so don't try and palm them off on others. No. You're going to want to create a report, video, or other product - and make it your BEST STUFF.
Don't save your "good stuff" for last. Give it away up front!
A prospective customer that arrives at your website and is able to obtain a report that's informative and interesting, or views a video that's visually appealing and / or fun (and informative!), is more likely to say to them self; "If this is the stuff they're giving away, then the product they're selling must be GREAT."
That's why you give away your BEST stuff for free up front.
Just make sure you get your prospect to opt-in to your mailing list in order to obtain the free report. By doing this, you're on your way to building a subscriber (customer) base that's going to be receptive to your future product releases.
In my next article, we'll look at obtaining and setting up an Auto-Responder account.
GET COPY MORE GUIDANCE E-BOOK HERE
Source: http://www.goarticles.com/cgi-bin/showa.cgi?C=1588257
No comments:
Post a Comment